Northgate Cycles
A plugin-light WooCommerce rebuild for an independent bike shop, with live stock synced from the till and a bike-builder that actually understands…
Web design & development — Warrington, Cheshire
Websites & web applications, built to last.
Zelen Digital designs and builds plugin-light WordPress and WooCommerce sites and bespoke web applications — secure, fast, and shaped around the way your business actually works.
Now booking projects for early 2027
The studio
Small studio. Senior craft.
Zelen Digital is an independent web studio working with businesses across the UK. You work directly with the person designing and building your project — no account managers, no hand-offs, no juniors learning on your budget.
We favour clean, hand-written code over page builders and plugin stacks, so the things we build stay fast, secure and easy to look after for years, not months.
What we do
Full stack, from first sketch to server.
Design, development and hosting under one roof — so nothing gets lost between agencies.
All services-
01
WordPress Development
Custom WordPress sites with a plugin-light approach and strong security foundations. Clean architecture, predictable updates and an admin your team will actually enjoy.
WordPress -
02
WooCommerce
Secure, fast WooCommerce builds and custom plugins for payments, fulfilment, stock and pricing logic that off-the-shelf extensions can't handle.
WooCommerce -
03
Bespoke Web Applications
Order management, booking systems, portals and dashboards — business-critical PHP applications built around your workflow, users and data.
Web applications -
04
Frontend Development
Accessible, responsive and fast. Hand-written HTML, CSS and JavaScript that turns a design into something that feels right in the browser.
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05
Design & Branding
Identities, websites and print — graphic design grounded in how it will actually be built and used, not just how it looks in a presentation.
Design -
06
Hosting & Support
Managed hosting, backups, updates and monitoring, plus a real person on the other end when you need a change or something goes wrong.
Hosting
Selected work
Recent projects
Harbour Kitchen
A warm, image-led website for a waterside restaurant, paired with a bespoke table booking system that replaced an expensive third-party subscription.
Opsline
An order management and fulfilment system that pulls orders from three sales channels into one dashboard, and prints the right labels for…
How we work
- Point of contact, from first call to launch day
- 1
- Page builders. Clean, hand-written code only
- 0
- Bespoke — no off-the-shelf themes
- 100%
For studios & agencies
White label development, under your brand.
Reliable senior development support for studios and agencies that need extra capacity during busy periods or specialist builds.
- Fits alongside your design, PM and QA process
- Clear communication and production-ready code
- Discreet, under-your-brand delivery
- Project-based or retained support
Process
Straightforward, from scope to support.
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01
Discovery & scope
We define requirements, constraints and milestones together, so delivery is practical and predictable.
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02
Design
Wireframes and designs that consider content, performance and how things will actually be built.
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03
Build & integrate
Development in clear stages on a staging site, with regular check-ins and real feedback loops.
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04
Launch & support
A managed release, then ongoing support for enhancements, fixes and whatever comes next.
The new booking system paid for itself in three months. More importantly, it just works — and when we need something changing, it's a quick email rather than a support ticket.